Made
Prereq was born from a real life ah-ha moment: the skincare aisle wasn't built for our kids. As moms, we watched teens and tweens trying to navigate their changing skin by shopping confusing product shelves and listening to random TikTokers who use harsh adult formulas. We knew we could do better, with their help.
Together, we created Prereq to be the first step in a young person's skincare journey, a brand where young people's voices actually matter in the products made for them.
We teamed up with a dermatologist and a group of 50 pre-teens and teens to create Prereq—the first self-care line designed for how Gen Alpha actually lives.